Bruce and Steve Fretzin discuss strategies to help lawyers attract the right clients to build a thriving business.
✅ Understanding your Best clients
✅ Strategic Marketing for law firms
✅ The power of client testimonials
How the BD Process Is Broken
Bruce offers "simple but clear concepts that make a big shift that fixes the brokenness of traditional BD initiatives." - Scott Love
How to see value from your client's perspective with a simple question.
How to get huge dividends from referrals by gaining clarity across the entire process.
Develop more rainmakers by bursting the myth that lawyers don't like to sell. What they don't like is losing.
Clarity in Business Development
Focusing on your Best Clients sets in motion a virtuous cycle where revenue grows, profitability increases, and the business development cycle shortens.
Think: Which clients would you clone if you could?
Ask: How do YOU improve THEIR business.
Improve your business today: Use the Us/We/Our test to make your client the hero.
Episode 161 - Think Like Your Best Clients and Earn More
Episode 160 - Better Clients, Better Fees with Bruce La Fetra
How do you get your best clients to hire you? Jared Correia welcomes Bruce La Fetra, a real, live client whisperer, to chat about how to flip your usual script and market to the clients you actually want.
Later, the guys play “Technical ‘Knox’ Out,” a trivia round highlighting Knoxville, TN, facts—past and present.
The conversation with Bruce starts at 8:26.
Understanding and aligning business goals with clients' goals leads to more profitable and loyal relationships.
Accurately identifying and focusing on best-fit clietns transforms business dynamics, making operations smooter and more enjoyable.
